There are many beauty brands that are available everywhere for purchase. From completely vegan, organic and/or cruelty- free to some filled with chemicals and dangerous ingredients. Trends come and go but there is one that’s here to stay and that is supporting makeup companies that do not test on animals. There are more that a hundred of these companies and more are changing their ways to better the world and continue helping us look glamorous along the way.

What does cruelty-free makeup mean?

Well, it means that these companies do NOT test on animals. Most test done on animals are painful and usually the animals end up being killed. Horrible, I know! That’s why many companies have changed the way they do the testing and have continued to move forward. Now, keep in mind that not testing on animals does not mean the ingredients used are free of animal products.

How do these companies test their makeup?

Companies that are cruelty-free have different ways of testing. According to Cruelty Free International, there are many different ways the testing can be done. The alternative methods include: cell cultures, human tissue, computer models and volunteer studies. Yay for Science!

For more detailed information you can check out their article here.

How do you know if a makeup brand is cruelty-free?

One popular way of knowing is by looking for the Leaping bunny logo. This company was formed by large animal protectors group called The Coalition for Consumer Information on Cosmetics (CCIC).

The Leaping Bunny Standard is basically a pledge that companies make not to test animals on any of their product’s stages. Assuring they are 100% not tested on animals.

Three makeup brands that are well know for being cruelty-free


This bran has a wide selection of products and all are cruelty-free. They have lovely eye shadow palettes and even have a tutorial section on their website for those who need a little help.


With a wide variety of cruelty-free products and vegan makeup, you can’t go wrong with Dose of Colors. Their creamy lipsticks work wonderfully and they have a section on their website where you can find all of their vegan products.


If you want to find some affordable and cruelty-free products then COLOURPOP is the way to go. Their highly pigmented eyeshadows are available in different finishes and are well worth it. You can buy COLOURPOP products on their website or on ULTA.COM

You can also check out this wonderful list of all the makeup companies that are cruelty-free.

RELATED: E.l.f. Products reviews

There is a huge list of brands that are cruelty-free and/or vegan. This is just a short list of some of my favorites. Please list vegan makeup brands that you love or that are cruelty-free in the comments. Thank you!

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  1. To preface, there are two admins attached to this comment so to not confuse you, this is his girlfriend speaking now lol Ok, so I love the topic of your article because I love makeup! Focusing on the cruelty free aspect of it is also a bonus! I like the layout of your post, you kept sweet and simple, which makes this easy to read and understand. I also like how you included your own opinion. Good job! Continue creating good content like this because it was helpful 🙂

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