With may different brands and possible makeup & skin care products available, I believe it’s good to dig deeper on those products we spend our hard earned money on, right? Well, what better way to do that than by learning a bit about the brand that creates and produces the items that we buy. If we know their history and their mission, we can understand what they bring to the table. That’s why I want to talk a bit about what is W3ll People, their products and their mission.

When we research information on brands, sometimes we discover how much they care about animals, the environment and those around us. You might not be aware about some companies that try their best to even lower their carbon footprint. Others, only use vegan ingredients or even recycled products. So, what makes W3ll People stand out from a few other brands?

What is W3ll People known for?

W3ll People was founded by James Walker and Shirley Pinkson and Reneé Snyder. Walker and Pinkson are both beauty pros that decided to create a brand with nontoxic products. Their mission has always been to provide high-quality makeup products without the use of harmful chemicals that are often found in cosmetics. They run a cruelty-free brand that cares about your skin and only uses the best ingredients which are natural. Without the use of fillers in their products, you can be sure they provide only the best for your skin.

Known for their natural ingredients, W3ll People provide a wide range of products that are tested in their studio by Green Beauty Pros. Additionally, the W3ll People team also has Reneé Snyder, a board certified dermatologist, on their team. She is highly concerned about product safety and long term health consequences

Another important detail is that they use organic aloe in all of their products. This is an important ingredient dye to its healing, hydrating, and anti-aging properties. This is a wonderful ingredient and an important one for their products. Remember, they care about using the best and safest ingredients the world has to offer.

W3ll People- Plant based brand

W3ll People ingredients – A breakdown

As mentioned, ingredients are important specially for a brand that does not want and does not use any harmful chemicals in their products. When this happens, it’s good to get a breakdown of what they use. It’s actually important to verify the ingredients of all the products you use, to make sure you stay away from harsh chemicals and to avoid using any ingredients that may cause an allergy breakdown.

When you understand the company and their mission, it’s sometimes easier to be able to just grab a product and be confident that most likely, it won’t have any harm chemicals. This is specially true when your in a rush and don’t want to leave empty-handed. Happens to me all the time. I love trying out new products but sometimes I’m in a bit of a rush and it’s easier to make a decision when I already know the brand and it’s most likely that I’ll love the product.

Let’s start with the ingredients and what they’re used for. This is a list of some of their used ingredients and what they do.

  • Advanced Bio-peptides: Increases the production of collagen to repair skin damage. It is also used to slow the aging process.
  • Jojoba Oil: Nourishes your skin.
  • Aloe Vera: Replenishes moisture to calm irritated skin.
  • Iron Oxides (CI 77491): Used in cosmetics for coloring. Considered non-toxic, non-irritant and moisture resistant.
  • Zinc Oxide: Can protect against UVA light rays and is often used as a non-toxic sunscreen.
  • Algae Extract: Rich source of vitamins
  • Castor Seed Oil: Used in cosmetics as an emollient (humectant / lubricant).
  • Grape Seed Oil: Also used as an emollient and has antioxidant properties.
  • Euphorbia Cerifera (Candelilla): Used as thickening agent to give lipsticks and foundation sticks their form.

W3ll People – Best selling products

This post may contain affiliate links. This means that if you make a purchase, I may receive a small commission at no extra cost to you. 


W3LL PEOPLE – Bio Brightener Powder


The product: This highly rated power is designed to provide invisible coverage and it helps blur fine lines as well as cover skin imperfections. It’s a universal shade that gives a youthful glow. Additionally, it minimizes excess shine and provides amazing makeup wear and coverage.

Promising review:

W3ll People Review

W3ll People- Nudist Multi-Use Color Duo


The product: This vegan cosmetic duo, adds natural color to cheeks, eyes and lips. It provides hydration and improves overall skin quality. It has Organic Aloe and Antioxidants.

Promising review:

W3ll People Review

W3LL PEOPLE – Natural Bio Correct Multi-Action Concealer



The product: A little goes a long way with this multi-action concealer. It provides high impact coverage and without creasing or budging all day. Additionally, it brightness and improves skin. It has Algae, coffee and anti-aging peptides. Also, it’s amazing for diminishing dark circles.

Promising review:

W3ll People Review

Shipping Information and locations

W3ll People ships in all 50 states and Canada. Unfortunately, they do not ship internationally.

You can find W3ll People products at Target, Pharmaca and Whole Foods.

W3ll People

This is definitely one brand you should try. Specially, if you want to try a brand that uses natural ingredients. They don’t have a huge amount of products like other companies but what they do have is definitely worth every penny.

Let us know what your favorite product is or what product you’d like to try in the comments.

I would also love any mention of another natural brand that I can take a look at.

Share with friends!


        1. Hi, Natural makeup does not contain any harmful chemicals and may be less likely to cause any allergic reactions. A lot of the ingredients are non-allergenic but that doesn’t mean all the products will not cause allergies to anyone. We are all different and even if it’s less likely, it may still happen. Hope that was helpful.

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